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How fear influences sun screen usage

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How fear influences sun screen usage

When it comes to health behaviors there are lots of motivating factors that play a role, but today we take a look at the power of fear. A new study gets at a perennially frustrating issue for the public health community and that's how to get people to protect themselves with sunscreen. Marc Kiveniemi, professor of community health and health behavior at University of Buffalo, recently looked at this issue in a study published in the Journal of Behavioral Medicine. Professor Kiveniemi joins us to unpack his findings. Photo Courtesy of Flickr/ Robert S. Donovan

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