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Raise the roof, y'all: Architects' rap video a minor sensation on YouTube

Architects from a Georgia firm this month debuted a rap music video explaining—and lampooning—what they do. And it gets much love from YouTube.

SHARE Raise the roof, y'all: Architects' rap video a minor sensation on YouTube
Raise the roof, y'all: Architects' rap video a minor sensation on YouTube

After making its debut at the American Institute of Architects convention in Denver last week, the above music video of bespectacled architects rapping about their profession is now a YouTube favorite.

“I Am an Architect” has rung up close to 150,000 views since it was uploaded a week ago. The two men in the three-minute video are unnamed, but the production was created by YKK AP America, a Georgia company that designs, engineers and manufactures complex fenestration systems.

The company is part of Tokyo industrial giant YKK, a company whose initials are stamped on untold millions of zippers across the planet.

Set to a hip-hop beat, the rap — “I picture Frank Lloyd Wright, while you think I’m Mike Brady; and engineers devour our work and call us crazy” — won’t make you forget Talib Kweli, but they’re fun.

The intersection between rap and architecture isn’t quite as unusual at it might seem. Consider this bit from PBS educational show 3-2-1 Contact from way back in 1987:

In 2012, the marketing department at architecture firm SmithGroupJJR made this one for kicks and giggles:

And my favorite, Ted Kamp’s “Mies van der Rohe” from 2007. It’s not rap, but the hook is a monster:

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