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Bagging a Birkin

There are people with Birkin bags, and there are the rest of us. Today on the show: the elaborate, upside-down strategy that has kept a $60,000 purse the “it” bag for 30 years.

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There are people with Birkin bags and then there are the rest of us.

This purse, made by Hermes, the French luxury brand, averages $60,000.

And it’s been the “it” bag for 30 years.

The strange thing about Birkin bags: They always seem to be mysteriously out of stock.

This is no accident. Today on the show, we go on a quest for a Birkin bag! And we find ourselves in a world where the normal rules of commerce are totally upside down.

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