Your NPR news source

Marketing Jazz in the Early Years

SHARE Marketing Jazz in the Early Years

In the early years of the recording industry, jazz was viewed by record companies as potentially profitable. But, stigmatized as a low-brow art form, these companies were unsure of how to best embrace jazz in a recorded format. The University of Chicago's Damon Phillips speaks with us about his study examining attitudes toward early jazz recording. Related Link "Incumbents, Innovation, and Competence: The Emergence of Recorded Jazz, 1920 to 1929."

More From This Show