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The Latest Alcoholic Beverage Craze? Hard Seltzer

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Have you ever heard of hard seltzer?

It’s the latest trend in alcoholic beverages. 

In the last six months, Americans spent about $389 million on hard seltzer. That’s a 210% increase from the previous year.

Morning Shift takes a look at this new drink trend, and how it could change the game for local breweries. 

GUEST: Josh Noel, Chicago Tribune reporter and author of Barrel-Aged Stout and Selling Out: Goose Island, Anheuser-Busch, and How Craft Beer Became Big Business

LEARN MORE: What’s the best hard seltzer? The worst? Is it a fad? We have answers. (Chicago Tribune 7/2/19)

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