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From Super Bowl Ad To YouTube Videos, ASMR Is Giving People Tingles

SHARE From Super Bowl Ad To YouTube Videos, ASMR Is Giving People Tingles

Lip smacking, turning pages and scratching — they're all part of a phenomenon called ASMR. We look at why millions are captivated by these "brain tingles." Craig Richard, Leah Ableson and Suella join Meghna Chakrabarti.

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