New & Improved: Advertising in America | WBEZ
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New & Improved: Advertising in America

As more than 100 million Americans tune in to watch Seattle and New England duke it out in the Super Bowl, advertisers are vying for the nation's attention -- during all those seemingly endless commercial breaks. The NFL's championship game, after all, is big business. This year, a 30-second spot cost a record-breaking $4.5 million. So on this episode, the Guys tackle the history of advertising in the United States. When did the industry come into being? What makes a great commercial jingle? And how do you sell America on the idea of lunar exploration? We have stories that answer these questions and more. Plus, a special treat -- ads for BackStory in bygone styles, suggested by our faithful listeners.

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