An Advertising Revolution: “Black People Are Not Dark-Skinned White People”
An Advertising Revolution: “Black People Are Not Dark-Skinned White People”
WBEZ brings you fact-based news and information.
Sign up for our newsletters
to stay up to date on the stories that matter.
How do you get black people to buy cigarettes made for cowboys and antebellum-style beer? Turns out, you don’t. On this episode: Tom Burrell, who transformed the ad industry with a simple motto, “Black people are not dark-skinned white people.“