Reggie Williams started out as a coffeehouse strummer, coming up with his catchy acronym R.LUM.R to christen a side project he never expected to blow up. Then the internet found him. Since its release 2 years ago R.LUM.R’s song “Frustrated” has amassed more than 37 million streams on Spotify. He sings it (and more!) live and shares what he thinks people get wrong when they talk about how streaming has changed music. Plus, he also discusses why he felt moving to Nashville was crucial to his career as an African American artist.