Blackhawks Back on the Radar With New Wirtz in Charge | WBEZ
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Eight Forty-Eight

Blackhawks Back on the Radar With New Wirtz in Charge

When Rocky Wirtz took over management of the Blackhawks after his father passed away, he had a several important goals in mind. Mainly, using marketing to embrace the team's rich history. And increase community outreach to bring in new fans. It seems Mr. Wirtz is batting a thousand. The ‘Hawks are back in the playoffs for the first time since 2001. Sports contributor Cheryl Raye Stout discusses the team's turnaround.

Music Button: Snookie All Stars, "In and Out", from the CD The New Testament of Funk, (Unique records)

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