With mid-term elections about a month away, candidates are doing whatever it takes to get their name and agenda in front of voters. That includes filling the airwaves and websites with their campaign ads. But with anti-incumbent attitudes at an all-time high, and voter disdain for both major parties, are new tactics required? And what effect do political ads have when voters enter the booth? We speak with Eve Geroulis, who teaches in the Graduate School of Business at Loyola University Chicago, and Zizi Papacharissi, professor and head of the Communications Department at the University of Illinois at Chicago, to evaluate the old and new ways candidates are using the media.

Music Button:  Wagon Christ, “Thick Stew”, from the CD Musipal, (Ninja Tune)