Eight Forty-Eight 11.14.11
Michigan’s advertising campaign to rebrand itself as an outdoor, recreational tourism destination is boosting its economy. One study finds that the campaign helped generate 10,000 new jobs. As part of Front and Center, the series visits a college preparing “geo-tourism entrepreneurs” and a high school where teachers and students are preparing to seize future business opportunities in a “pure” Michigan. Then, local writer Sam Weller talks to Wendy McClure about her new book, The Wilder Life: My Adventures in the Lost World of Little House on the Prairie. Plus, Eight Forty-Eight talks with Sevan Muradian, owner of the Chicago Blaze, Chicago’s United States Chess League team. The red-hot Blaze take on the Los Angeles Vibe at Monday night’s semifinal matchup. And, local composer Seth Boustead talks about his latest project composing the score the Guy Maddin film, The Heart of the World.