WBEZ editor Tony Arnold shares what stories the news room is following this week. Also, some companies like Chick-fil-A make ideology a key part of their brand identity, but is it good for business? Do consumers care? Clarke Caywood, a marketing expert at Northwestern University, and Cristina Traina, who teaches ethics at Northwestern, weigh in. To share your thoughts, call 312.923.9239. And, deciding how or who should care for elderly parents is never easy, but when siblings disagree, things can get complicated--and ugly--quickly. Celia Berdes with Northwestern University's Buehler Center on Aging, Health and Society, explains how adult children navigate end-of-life care for their parents. Geriatrician Jerald Winakur, author of the book Memory Lessons: A Doctor's Story, describes his struggle to look after his father with dementia. Throughout the show, musician Will Phalen performs songs from his newest release Holy Ghost / Gold Coast. He plays Shuba's tonight at 8 pm.