How Companies Perform Damage Control | WBEZ
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Eight Forty-Eight

How Companies Perform Damage Control

Over the years plenty of companies have had to do their share of damage control. Tylenol. Exxon. Arthur Andersen. So which strategies work, and why? For answers, we turn to Daniel Diermeier, a professor at Northwestern University's Kellogg School of Management.

Music Button: Led Zeppelin, "The Lemon Song", from the CD II, (Atlantic)

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