The Pyschology of Why We Animate the Inanimate | WBEZ
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Eight Forty-Eight

The Pyschology of Why We Animate the Inanimate

Easter seems impossible to celebrate without an entire crew of adorable little animals with all-too human characteristics. But the tendency to anthropomorphize goes far beyond the bunny. Why do we talk to our cars, or yell at our computers? And what's up with naming natural disasters Gustav or Paloma? Psychologist John Cacioppo did some research and came up with these answers.

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Social Cognition Unbound : Insights Into Anthropomorphism and Dehumanization

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