What politicians do to improve their Q-score | WBEZ
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Eight Forty-Eight

What politicians do to improve their Q-score

Cleveland may be best known as the former home to basketball star LeBron James. When he took his talents to South Beach, he faced a lot of heat and a decline in popularity. In celebrity-speak, it’s known as a Q-score, and his dropped.

So as politicians become a little more like celebrities – someone like former Illinois governor Rod Blagojevich, for example – do they feel like they have to mind their Q-scores? To find out, Eight Forty-Eight spoke to Democratic public affairs strategist and president of Aileron Communications Dave Lundy.

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