Coke Hopes Designer Milk Will Offset Soda's Decline
With soda consumption dropping, Coca-Cola is turning to specialty milk to offset the loss of business. Coca-Cola is partnering with a dairy cooperative to distribute a high-protein, high-calcium, low-sugar, lactose-free milk called Fairlife, which will cost more than organic milk.
The move comes as all kinds of milk alternatives – soy, almond, coconut – are growing in popularity. Here & Now’s Robin Young talks with Mike Regan, columnist for Bloomberg Gadfly, about Coke’s attempt to enter the premium milk business.