Coke Hopes Designer Milk Will Offset Soda’s Decline
By Robin YoungCoke Hopes Designer Milk Will Offset Soda’s Decline
By Robin Young
WBEZ brings you fact-based news and information.
Sign up for our newsletters
to stay up to date on the stories that matter.
With soda consumption dropping, Coca-Cola is turning to specialty milk to offset the loss of business. Coca-Cola is partnering with a dairy cooperative to distribute a high-protein, high-calcium, low-sugar, lactose-free milk called Fairlife, which will cost more than organic milk.
The move comes as all kinds of milk alternatives – soy, almond, coconut – are growing in popularity. Here & Now’s Robin Young talks with Mike Regan, columnist for Bloomberg Gadfly, about Coke’s attempt to enter the premium milk business.
Guest
- Michael Regan, columnist for Bloomberg Gadfly. He tweets @Reganonymous.
Copyright 2016 NPR. To see more, visit NPR.