What Makes a Good Logo? | WBEZ
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Here and Now

What Makes A Good Logo?

The ride-hailing company Uber released a new logo and app icon Tuesday, to much criticism. While most companies outsource rebranding to a graphic design firm, Uber CEO Travis Kalanick took the unusual step of taking a major role in the decision-making.

Here & Now’s Jeremy Hobson speaks with graphic designer Armin Vit about what he makes of Uber’s new logo, and what, generally, makes a successful logo.


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