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Here's the Thing

Brian Reed Thought "S-Town" Could Only Ever Be a Cult Show

Good stories teach us about humankind, great ones change the way we see it. For many, S-Town -- a seven episode series about an eccentric Alabama horologist named John B. McLemore -- has done just that. Released on March 28, it reached critical acclaim near instantly, garnering 16 million downloads in the first seven days. For Brian Reed, the host and producer behind it, the reception has been thrilling. As the world continues to devour his masterpiece, Brian talks to Alec Baldwin about the email where it all began.

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