I Buy, Therefore I Am

Hidden Brain : I Buy, Therefore I Am Image
Hidden Brain : I Buy, Therefore I Am Image

I Buy, Therefore I Am

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All of us are surrounded by brands. Designer brands. Bargain-shopper brands. Brands for seemingly every demographic slice among us. But have you ever stopped to ask yourself how brands influence you? This week, we look at how companies create a worldview around the products they sell, and then get us to make those products a part of who we are.