Latino USA takes a deep dive into one of the most iconic Latino traditions: la quinceañera. We follow the journey of one quinceañera—Hailey Alexis from Whittier, California— as she plans for the big day. We meet the self-proclaimed “Quince Lord” (a videographer) and family friends who are debating whether they will have quinces for their daughters. We also attend one of the biggest quince expos on the East Coast. Throughout the process, we explore how the quinceañera is seen as a status symbol, a form of female empowerment, a statement about Latino identity—and also, just a really fun party.