Mario Armando Lavandeira Jr., better known as Perez Hilton, rose to notoriety in the mid-aughts when his bright pink website perezhilton.com became the go-to source for celebrity gossip. At a time when we have the first “reality-television president,” Perez offers us a glimpse into how he created the site that helped catapult reality stars into household names and why he regrets the bullying tone his site propagated that is prevalent not just online but in our politics today.