Full Interview: Paula Schneider, American Apparel fixer

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American Apparel CEO Paula Schneider Kai Ryssdal, Bridget Bodnar
AA%20CEO%20.jpg
American Apparel CEO Paula Schneider Kai Ryssdal, Bridget Bodnar

Full Interview: Paula Schneider, American Apparel fixer

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The last two years at Los Angeles–based clothing manufacturer American Apparel have been anything but boring.

The company, known for T-shirts and racy ads, had been in dire financial straits for years, but in June 2014, the board dismissed founder and CEO Dov Charney after he lost a lawsuit related to sexual misconduct  allegations. Paula Schneider was brought in to help fix the company. This wouldn’t be her first turnaround, but even Schneider says she wasn’t expecting the level of disorganization and lack of basic retail procedures in place at the company. She led American Apparel through bankruptcy, which it emerged from this month. Now she’s ready to implement a full-scale revival.