Hasbro beats Mattel for contract with Disney
By Molly WoodHasbro beats Mattel for contract with Disney
By Molly Wood
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On January 1st, a new era in toys is starting.
For decades now, Mattel has had a contract from Disney to manufacture and sell its princess dolls. But in a pretty major toy coup, Mattel’s major rival Hasbro swooped in and stole that $500 million dollar crown.
Claire Suddath wrote about the business dealings behind the switch in Bloomberg Businessweek.