Hasbro beats Mattel for contract with Disney
On January 1st, a new era in toys is starting.
For decades now, Mattel has had a contract from Disney to manufacture and sell its princess dolls. But in a pretty major toy coup, Mattel's major rival Hasbro swooped in and stole that $500 million dollar crown.
Claire Suddath wrote about the business dealings behind the switch in Bloomberg Businessweek.