Why our ideas about creativity are wrong
By David BrancaccioWhy our ideas about creativity are wrong
By David Brancaccio
WBEZ brings you fact-based news and information.
Sign up for our newsletters
to stay up to date on the stories that matter.
What does it take to be more innovative and spot the next big idea? Perhaps caution, prudence, and procrastination.
Adam Grant, professor of psychology at the University of Pennsylvania’s Wharton School of Management, speaks with Marketplace Morning Report host David Brancaccio about his new book, “Originals: How Non-Conformists Move the World.”
Think you know what it takes to be original? Test your knowledge here.