Can companies grow big and stay true? | WBEZ
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Morning Shift

Can companies grow big and stay true?

When local brewery Goose Island was purchased by Anheuser-Busch in 2011, beer fans worried the hometown favorite would lose some of its local charm. Most of those critics have been silenced, and now AdAge is reporting that the company will be part of a marketing campaign. We talk with Goose Island about the decision to join a corporate brand, and AdAge’s EJ Shultz about how other brands have kept their indie cred but still be on a corporate level. (Photo: Flickr/MA1216)

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