Chipotle takes on big food with Fiona Apple song and short film
Earlier this month, Chipotle launched its second animated short featuring a famous cover and anti factory farming message. The first featured Willie Nelson covering Coldplay and this one has Fiona Apple singing “Pure Imagination” from Willy Wonka and the Chocolate Factory. In its first few weeks the video has garnered nearly 7 million plays and almost a half million video game downloads. The game challenges players rescue animals and move them to pasture while the video challenges us to reject the factory farmed meat served up by corporate food chains that are NOT Chipotle.