Church marketing: Religious institutions turn to branding to attract and keep members
Religious institutions all over the nation are ramping up their branding and marketing efforts. We’re looking at why and how this is happening. First up, a church in River Forest that’s found an unusual way to both raise money, and raise its profile. Volunteers at Christ Episcopal Church spent last weekend making a sweet and sour condiment to spread the word. WBEZ’s Lynette Kalsnes and Michael P. Murphy, Professor and Director of Catholic Studies at Loyola University Chicago, join us on this week's episode of WBEZ's "Faith Forward."
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