Etsy partners with Illinois city to bring industry back

Etsy partners with Illinois city to bring industry back
Etsy partners with Illinois city to bring industry back

Etsy partners with Illinois city to bring industry back

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After Rockford Mayor Larry Morrissey reached out to Etsy CEO Chad Dickerson on Twitter, the company and the city northwest of Chicago struck up a partnership to help build industry. Rockford has a long history of manufacturing, but companies have left and unemployment is higher than 10 percent. So the crafting marketplace sent staff to work with residents and teach them entrepreneurial skills. We talk to Rockford Mayor Larry Morrissey and Etsy Director of New Business Opportunities Dana Mauriello to learn more about the process, and how the program can expand to other cities. (Photo: Flickr/Charles & Hudson)