Not all fashion criticism has to be high brow and elitist. It can be fun, fresh, and well, snarky. Heather Cocks and Jessica Morgan took celebrity red carpet photos to a new level when they created their blog Go Fug Yourself in 2005. Attention and clicks grew and their popular blog paved the way for them to cover fashion shows for publications like New York magazine. And they broke off to write a few fiction books along the way. Cocks and Morgan are at Printer’s Row Lit Fest this weekend for their latest release The Royal We. We talk to them about making the jump to full time blogging, and how to be snarky but not too snarky.