In the world of sports, you’ve got your official sponsors and your unofficial sponsors. Official sponsors — like American Airlines for the Chicago Cubs — pay millions upon millions of dollars to tie their brand to a team. Unofficial sponsors pay nothing, but still try to hitch their wagons to the train leaving the station, sometimes running afoul of the law in the process.

Morning Shift talks to Crain’s Chicago Business reporter Danny Ecker, who covers the business of sports, about what official and unofficial sponsors of the Cubs are doing in the lead-up to the World Series.