Research shows advertisers aren’t doing enough to target black audiences
Research shows advertisers aren’t doing enough to target black audiences
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The results of a recent Nielsen survey concludes that despite a continuing increase in buying power by African-Americans, advertises have not increased the dollars spent on media that focuses on black audiences. The study was done in conjunction with the National Newspaper Publishers Association. Ken Smikle of Target Market News specializes in African-American marketing and advertising and explains why marketers are missing the mark.
Photo: Flickr/bigwibble6