Social media’s influence on business

Social media’s influence on business
Social media’s influence on business

Social media’s influence on business

When a customer feels wronged, or a company takes on an opposing stance on an issue, many people take to Twitter to air their grievances about the company. What’s the best strategy for companies to use for social media? Have you ever gone after a company through Twitter or Facebook? Crain’s Chicago Business’ Lorene Yue and social media strategist Scott Smith take a look at what some companies are doing, and what others should be doing.(Flickr/wynnepirini)