‘Think Before You Pink’ raises awareness about breast cancer—and about giving to the cause

‘Think Before You Pink’ raises awareness about breast cancer—and about giving to the cause
‘Think Before You Pink’ raises awareness about breast cancer—and about giving to the cause

‘Think Before You Pink’ raises awareness about breast cancer—and about giving to the cause

It’s October, which means you’ll find pink ribbons on everything from cupcakes to NFL players. But who is really benefiting from the proliferation of pink ribbons and breast cancer awareness campaigns? Think Before You Pink is a project by Breast Cancer Action that tries to answer just that. We hear from Annie Sartor, who tells us how to make smarter decisions when buying something in support of breast cancer awareness. Photo: Flickr/DixieBelleCupcakeCafe