Can Lincoln Be Cool Again?

Can Lincoln Be Cool Again?

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Lincolns used to be the coolest cars in the world. They used to be driven by kings, moguls and celebrities. Today, Lincolns are driven by the old, the out-of-touch, and the guys hustling you at the airport. On today’s show: How Lincoln is trying to regain its former glory — and how the story of Lincoln may be the story of the U.S. auto industry, for better or for worse. Note: This episode was originally posted last year.