How To Divide An Imaginary Pie | WBEZ
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Planet Money

How To Divide An Imaginary Pie

Alex Blumberg is starting a business, a podcasting business. And he's recording himself as he starts the company — he's making a podcast about starting his podcasting company. Meta, right?   But starting a business can be lonely. Alex wants a partner to share in the stress and the risk, and potential investors say they'd prefer to bet on a team, too. Today on the show, Alex searches for a business partner. There have been Hewlett and Packard, Procter and Gamble, and Ben and Jerry. Now, there is Blumberg and....   Listen to the other episodes in Alex's podcast miniseries about starting a company at   Note: There's a curse word in today's episode. At about 1:25.

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