Why Is The Milk In The Back Of The Store?

Planet Money : #555: Why Is The Milk In The Back Of The Store? Image
Planet Money : #555: Why Is The Milk In The Back Of The Store? Image

Why Is The Milk In The Back Of The Store?

WBEZ brings you fact-based news and information. Sign up for our newsletters to stay up to date on the stories that matter.
We test two competing theories, from a food writer and an economist. Are customers being forced to walk through the store or is it just practical to keep the milk at the back?