Why The Price Of Coke Didn’t Change For 70 Years | WBEZ
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Planet Money

Why The Price Of Coke Didn't Change For 70 Years

Prices go up and down. But for 70 years, the price of a bottle of Coca-Cola stayed a nickel. On today's show, we find out why. The answer includes a half a million vending machines and a 7.5 cent coin.

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