Legal Pot Means Marketing A Brand New Industry | WBEZ
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Legal Pot Means Marketing A Brand New Industry

Marketing a new product is complicated. Legal pot businesses in Illinois are doing something harder: Marketing an entire new industry.

Reset sits down with a marketing expert to discuss some of the challenges and opportunities the state’s newly-minted recreational marijuana businesses face as they get off the ground.

GUEST: Kevin McTigue, clinical associate professor of marketing at Northwestern University’s Kellogg School of Management

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