#5 How To Name Your Company | WBEZ
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#5 How To Name Your Company

Alex and Matt confront an issue that has been haunting the company up to this point. They need a company name. But finding one they both like proves to be a challenge.

After agreeing on a few contenders, Alex and Matt quickly find themselves stumbling across other hurdles, including stiff resistance from an unlikely source.

Eventually, they call in the professionals to get some advice. Alex and Matt meet meet with Lexicon Branding, the company that named products like BlackBerry, PowerBook, and Swiffer. They settle on a name after Alex visits a group of old friends.

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