Will Super Bowl Ads lay off bikini babes for #MeToo?
And yet, commercials that air during the Super Bowl are infamous for their retrograde, sexist portrayals of women. But in this year of Me Too, will commercials finally reflect a more enlightened view of women? Jeanine Poggi from AdAge joins Kurt to review some of more sexist spots from recent Super Bowls -- and a few feminist moments.
Poggi says that advertisers -- and their agencies -- should be on notice.
“Any advertiser who this year goes into the Super Bowl with an ad that’s showing women half-dressed or any of the stereotypes we’ve seen in the past, like the nagging woman,” Poggi says, “will get a lot of blowback.”
Learn more about your ad choices. Visit megaphone.fm/adchoices