Balancing passion and compassion in political persuasion

Balancing passion and compassion in political persuasion

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The audience watches last month’s Republican debate, which aired on Fox News.; Credit: /Getty Images

Politics is all about the power of persuasion. Through speeches, campaign paraphenellia, TV ads — or plain old shouting across the aisle.  But if you really want to sway someone to your way of thinking, is raising your voice a few decibels the best way? For more on the art of political persuasion, Take Two’s Alex Cohen spoke to Peter Ditto. He’s a Professor of Psychology and Social Behavior at UC Irvine.

Audio coming soon.