Sheena Iyengar: Why Are Some Choices So Paralyzing?
Part 2 of the TED Radio Hour episode Decisions Decisions Decisions.
About Sheena Iyengar's TED Talk
Psycho-economist Sheena Iyengar explains how we can actively use choice as a tool to help us arrive at decisions we can live with.
About Sheena Iyengar
Sheena Iyengar studies how people choose. Her team at the Columbia Business School analyzes tough and even wrenching choices - such as the medical decisions we face in our final years of life. Her book The Art Of Choosing shares some of these stories.