F’ood

The Allusionist : 105. F’ood Image
The Allusionist : 105. F’ood Image

F’ood

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When is cheese not cheese, or crab not crab? When it’s spelled cheez or krab or even ch’eese or cra’b… Novelty spellings for foods-that-aren’t-made-out-of-the-thing-they-sound-like-they’re-made-out-of go back a pretty long way - ‘cheez’ was THE cheese-like substance of the 1920s - but right now, with plant-based foods on the rise, we’re seeing more of them. Branding consultant and name developer Nancy Friedman casts her expert glance over the apostrophes and deliberate misspellings on foodstuffs; and vegan restaurant owner Melanie Boudens recounts how, this summer, the words ‘cheddar cheese’ on her menu landed her in trouble.

Find out more about this episode at theallusionist.org/foood.

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Also! I’m making a NEW PODCAST! Veronica Mars Investigations, wherein Jenny Owen Youngs (of Buffering the Vampire Slayer podcast) and I investigate every episode of Veronica Mars from the beginning. Find Veronica Mars Investigations in your podcast-getting app of choice, and at VMIpod on the social medias and .com.

In September 2019, the Allusionist is sponsored by:
• Squarespace, your one-stop shop for creating and running a good-looking and well-working website. Go to squarespace.com/allusion for a free trial, and use the code ALLUSION to get 10% off your first purchase of a website or domain.
• Bombas, socks that won’t let you - or themselves - down. Buy your expertly engineered socks at bombas.com/allusionist and get 20% off your first purchase.
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