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The Allusionist


Around the world, there are several places called Soho, getting their names from an acronym/portmanteau-ish composite of local streets or neighbouring areas. But not the original Soho in London. In fact, London’s place names are an etymological hotchpotch: landmarks present and long gone; 1000-year-old vanity projects; and Cockfosters.

This is a companion piece to the 99% Invisible episode ‘The Soho Effect’:

There’s more about this episode at Say ‘soHO!’ at and

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