On Twitter, TV Follows You | WBEZ
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The Gist

On Twitter, TV Follows You

Today on The Gist, Jared Feldman from Canvs explains how social media is supplanting the old-fashioned focus group for media buyers and TV shows. For the Spiel, how American elections could benefit from candidates with less information.

Today’s sponsor: Casper, the online retailer of premium mattresses for a fraction of the price. Get $50 toward any mattress purchase by visiting casper.com/gist and using the promo code GIST.

 

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