It’s Not the Product, It’s the Person

It’s Not the Product, It’s the Person

WBEZ brings you fact-based news and information. Sign up for our newsletters to stay up to date on the stories that matter.
Starting a business is not for the self-doubting. Or even usually the self-deprecating. The first thing you have to sell is yourself — like dating, but with a greater chance of landing in debt. Alex Blumberg tells the incredible, sweat-stains-and-all saga of a man fumbling through starting a new business, and the man is: himself. Plus, new stories from Mike Birbiglia and Love + Radio.