It’s Not the Product, It’s the Person | WBEZ
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This American Life

It's Not the Product, It's the Person

Starting a business is not for the self-doubting. Or even usually the self-deprecating. The first thing you have to sell is yourself — like dating, but with a greater chance of landing in debt. Alex Blumberg tells the incredible, sweat-stains-and-all saga of a man fumbling through starting a new business, and the man is: himself. Plus, new stories from Mike Birbiglia and Love + Radio.

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