This week, we explore how the pandemic is affecting the world of marketing. Some products are tanking while others are setting sales records. We’ll tell the story of how one airline has started …
This week, we explore Superheroes in Advertising. Superman was the archetype of the modern superhero and he was the archetype for how superheroes were used in ads. From Superman promoting Kellogg’s …
This week, we look at the most Famous Movie Posters of all time. The movie poster is the beginning of the story - often the first piece of marketing created for a new film. We’ll look at how posters …
This week, we learn about famous Female Brand Icons. In a marketing world full of Mr. Cleans, Ronald McDonalds and Mr. Whipples, there are female brand characters that were just as successful - and …
This week, we explore what happens when an established spokesperson switches brands. We’ll tell the story of how the Verizon “Can you hear me now?” guy ended up pitching Sprint, how “The Most …
Welcome to Season 10. It’s good to be back. This week, we explore how this new era of racial reckoning is affecting the world of marketing. Several of the leading brands have their roots in racial …
We’ve got a fun 2021 season planned for you. Here’s a sneak peek at what’s in store…
This week it’s our final episode of the 2020 season, where we answer listener questions sent to us through social media. Like - why the most popular Super Bowl commercial chose to replace their lead …
This week we’re talking about the Mandela Effect. It is defined as “collective false memory.” That means many of us remember things incorrectly and we all remember them incorrectly the same way. …
This week, we explore the branding of diseases. Over the course of history, diseases have been named after people and countries with devastating effects. Names have stigmatized entire regions, …
