From the Digital Box Set: In this final episode of the season, Terry answers listener questions about the advertising industry. Some of the very insightful questions include: When was the very first ad every made? Do celebrities have to actually use a product before they endorse them? Why do advertisers still use Imperial measurements in ads? Does product placement work better than traditional advertising? And what effect will the loss of the penny have on traditional 99 cent sale prices? Hope you’ll join us for some very surprising answers. This is an archived episode that aired originally on June 23, 2012.